Service, not making money
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Business is good or bad as we make it so. The only reason for growing crops, for mining, or for manufacturing, is that people may eat, keep warm, have clothing to wear, and articles to use. There is no other possible reason, yet that reason is forced into the background and instead we have operations carried on, not to the end of service, but to the end of making money – and this because we have evolved a system of money that instead of being a convenient medium of exchange, is at times a barrier to exchange.
words by: Henry Ford